media article: When oncology becomes hope-ology

"EVERY patient with advanced cancer hopes to be the exception rather than the rule. If one explains to a patient that only 5% to 10% are expected to be alive five years from diagnosis – many will to choose on focus on the possibility of life rather than the high probability of death.

In other areas of life – for example in a business proposition – if one were to be told that there is a 5% to 10% chance of success and 90-95% chance of failure, very few would choose to participate in such a venture.

Why is it different in healthcare, and especially in patients with cancer?"...cont'd