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PAP Series: Patient Assistance Programs "Culprits" of Rising Drug Prices
....“If pharmaceutical companies want more credit for providing discounts
for high-cost drugs, they are going to have to improve their
relationships with patients, which could be achieved through further
education about how much the companies invest in getting a new drug to
market,” said Pamela Batzel, Treato's Senior Director of Consulting
Services.
Treato is a big-data “social listening” company that uses natural
language processing content-analysis algorithms to sift and initially
analyze patients' online conversations about prescription drugs on
social-media platforms like Facebook and Twitter, and dozens of patient
discussion forums, mainly for drug company clients. Then human analysts
follow up with content analyses of subsets of the captured
conversations.....
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