Perceptions of cancer in society must change - The Lancet Oncology

The Lancet Oncology

 Cancer is becoming an ever-expanding presence in our society, and we would benefit from reconciling its ability to scare and isolate with its ubiquity and survivability. No longer the big ‘C’, cancer must be appraised realistically. An increasing focus and reflection on cancer in the mainstream media is a good way of destigmatising and desensitising issues among the general public, while also bringing comfort, hope, and perhaps, some useful advice to patients and survivors alike.