New York: Dear America, you’re already great. Love Canada: Social media campaign to boost U.S. spirits takes off Ovarian Cancer and Us OVARIAN CANCER and US Ovarian Cancer and Us

Blog Archives: Nov 2004 - present

#ovariancancers



Special items: Ovarian Cancer and Us blog best viewed in Firefox

Search This Blog

Wednesday, October 19, 2016

New York: Dear America, you’re already great. Love Canada: Social media campaign to boost U.S. spirits takes off



Blogger's Note: having a bad day? Read this:

Dear America, you’re already great. Love Canada: Social media campaign to boost U.S. spirits takes off 

 The campaign has spawned headlines on the websites of prominent news outlets based in the U.S., Britain and Canada.

NEW YORK — A social media campaign started by a Toronto-based creative agency has gained international attention for its effort to boost American spirits as the U.S. goes through a fractious presidential election.
Using the hashtag #tellamericaitsgreat, Canadians have swamped Twitter with compliments about American music, culture, technology and even tailgating. The outpouring of love triggered a reply — #TellCanadaThanks.
It’s all an effort started by the Toronto-based ad agency The Garden Collective, which chose its hashtag as a play on Republican presidential candidate Donald Trump’s campaign slogan, “Make America great again.” The firm’s video launching the social media push has gotten over 752,000 YouTube views and the hashtag has been trending on Twitter for several days. Many Canadians have made their own mini-videos, too.
Dic Dickerson, managing director of the firm, called it a pet project they devised for no other reason than to just spread love. “We put it out there and I don’t think any of us expected to get as much traction as it did but we’re really, really excited by all the positivity,” he said. “A lot of people are talking, which is exactly what we wanted.”....



0 comments :

Post a Comment

Your comments?