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Sunday, June 19, 2016

Are There Differences Between Choosing a Hotel and Choosing a Physician?



JMIR-Consumer Decision-Making Based on Review Websites: open access

Rothenfluh F, Germeni E, Schulz PJ
Consumer Decision-Making Based on Review Websites: Are There Differences Between Choosing a Hotel and Choosing a Physician?
J Med Internet Res 2016;18(6):e129
DOI: 10.2196/jmir.5580
PMID: 27311623

 Conclusions: Our results suggest that, despite congruent website designs, individuals only trust review information to choose a hotel, but refuse to fully rely on it for selecting a physician. The design and content of Web-based PRWs need to be adjusted to better address the differing information needs of health consumers.

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