Are There Differences Between Choosing a Hotel and Choosing a Physician?

JMIR-Consumer Decision-Making Based on Review Websites: open access

Rothenfluh F, Germeni E, Schulz PJ

Consumer Decision-Making Based on Review Websites: Are There Differences Between Choosing a Hotel and Choosing a Physician?

J Med Internet Res 2016;18(6):e129

DOI: 10.2196/jmir.5580

PMID: 27311623

 Conclusions: Our results suggest that, despite congruent website designs, individuals only trust review information to choose a hotel, but refuse to fully rely on it for selecting a physician. The design and content of Web-based PRWs need to be adjusted to better address the differing information needs of health consumers.