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Showing posts with label DTC advertising. Show all posts
Showing posts with label DTC advertising. Show all posts

Sunday, January 15, 2012

FDA plans survey on direct-to-consumer drug ads -Modern Healthcare



By Melanie Evans
Posted: January 15, 2012 - 1:00 pm ET

The Food and Drug Administration announced plans to survey doctors, nurse practitioners and physician assistants on their awareness and perception of direct-to-consumer prescription drug advertising. The agency is seeking comment on a proposed survey of 2,000 healthcare professionals, according to a notice scheduled to appear in the Federal Register (PDF).